Resources

Insights, guides and market commentary

Perspective on pricing, promotions and the digital shelf from the Brand Nudge team and the commercial leaders we work with.

Live webinar and Q&A: How to land a CPI in today's retail environment

Practical guidance from former retail buyers, sales directors, and commercial negotiation experts to support every stage.

This growth hasn't just shaken up the market — it's forced Tesco, Sainsbury's, Asda and Morrisons to respond.

The DRS initiative aims to increase recycling rates, reduce litter, and support a circular economy. Here's what it means for FMCG.

IWSR projects strong volume growth in the no-alcohol market. Here's how beer brands can position for it.

Performance metrics in FMCG used to be dominated by a handful of market research providers. Not anymore.

Retail media's rise isn't surprising given the marriage potential between retailer customer data and brand budgets.

As we entered 2024, online retail faced numerous challenges shaped by the impacts of inflation.

Do supermarket loyalty cards help or hinder value for shoppers?

Stay in the loop

One email a week. No spam — just practical takes on pricing, promotions and the digital shelf.