Stop developing pricing and promotional strategies based on incomplete or inaccurate data. Get access to the market's most responsive retail intelligence platform - every data point, updated daily, in a UI that is built for fast decision-making.
Trusted by +500 global FMCG brands
Pricing intelligence and digital shelf intelligence solve very different problems for very different teams. Take the one you need. If you ever want both, they live on the same platform.
Track price architecture, promotional mechanics, price index and basket economics across every retailer you sell into.
See search rank, content quality, share of shelf and sponsored placements across every retailer's digital storefront.
Pick the capability that solves your problem today. Add the other when it's the right time — no new vendor, no new data model.
Headline results, direct-from-the-team quotes and the scale behind the intelligence.
A competitor changed promotional mechanics mid-cycle. The team spotted it in Brand Nudge and moved into multibuys. A -6% share decline became -2%.
Strategic Revenue Manager, Nestlé Purina
Daily visibility of competitor promotions at retailer level let the team redirect spend to what was generating returns. Ten percent more value from the same budget.
Commercial Director, Leading FMCG Brand
Manual tracking across spreadsheets and retail sites was replaced by one trusted source. Three hours a week back per person.
Senior Revenue Manager, Top-10 European FMCG
Brand Nudge is the first place we look on a Monday. If something moved in the category over the weekend, we already know before the meeting starts.
We replaced three different tracking tools and a shared spreadsheet with one source. The commercial team finally trusts the numbers.
The custom product groups mean we can cut the data the way we actually report internally. No more re-mapping SKUs every quarter.
"I'm presenting range recommendations on data that's weeks out of date, and the buyer knows it."
Daily market truth that holds up in a range review. Walk in with the same picture the buyer is looking at, not last month's EPOS extract.
"I'm walking into a JBP where the buyer knows more about my category than I do."
Account-level pricing and promo granularity, ready in the room. Refuse a CPR request with daily evidence, not a quarter-old benchmark.
"Competitor CPIs and promo shifts surface four to six weeks late. By then, the margin's already gone."
Daily competitor promo mechanics and read-across between SKUs so you can see the response forming before you commit. A single misjudged pricing call can cost tens of millions. Having the data the day it changes is the difference.
"Buying alliances are using pricing inconsistencies across my markets as leverage, and I'm finding out in the negotiation, not before it."
One consistent global view, with market-level pricing guardrails executed locally. Spot harmonisation risk before alliance buyers do.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
Walk into every JBP with daily evidence, not last quarter's benchmark.
See how Commercial teams use Brand NudgePresent range recommendations on the same market picture the buyer is looking at.
See how Category teams use Brand NudgeSpot competitor promo shifts and CPI moves the day they happen, not six weeks later.
See how RGM teams use Brand NudgeMake every price and promotion decision with live competitor context and margin clarity.
See how Pricing teams use Brand NudgeProtect your digital shelf with daily visibility of content, availability and share of search.
See how eCommerce teams use Brand NudgeEvery view is daily, every promo mechanic is decoded, every retailer is individually comparable. It's quick, it's accurate, it's the market's fastest growing retail intelligence platform.
Every promotional mechanic decoded daily — price cuts, multibuys, Carrefour+ and Albert Heijn Bonus pricing laid out on one calendar. See the exact depth of cut (% and €), how long each product has been on deal, and how promotional intensity compares year on year. Spot competitor overlap before you walk into the negotiation.
Benchmark every retailer at individual SKU level — not channel averages. Compare pricing per unit of measure (per 100g, per litre) to understand true shelf value and spot hidden price gaps. Pack size change alerts flag shrinkflation the day it happens, the moment content reduces but the EAN stays the same.
Benchmark your brand's pricing position across retail channels in one view — discounters, grocery, online pure-play and more. Index your pricing against the lowest in-market price and immediately see where gaps exist. Price indexing data that validates or challenges competitiveness claims, in the room, when it matters.
Compare SKU-level pricing across markets with automatic currency conversion and local taxation filters applied as standard. The same methodology across all markets — no manual consolidation, no conflicting data sources. Spot cross-market pricing inconsistencies before retailers use them as leverage in negotiations.
Build dashboards from ready-made templates or from scratch and share them across Commercial, RGM and Category teams. The Price and Promotion template includes six widgets covering Price Index, Promotion Summary, Base Price Changes, Days on Promotion, and Retailer Basket Analysis. One consistent view, no conflicting data.
Most businesses run pricing intelligence and digital shelf intelligence through separate vendors on separate data models. Brand Nudge brings both together — so your teams are always working from the same picture.
Pricing, promotions and digital shelf performance sit on the same data model, so every team sees the same numbers.
Commercial and digital teams stop working from conflicting reports and start planning from one shared picture.
A single customer success lead who understands pricing, promotions and digital shelf — no vendor ping-pong.
No stitching tools together. No double integrations. One platform that is faster to deploy and easier to run.
Start with one module or both. Every option is built on the same foundation: every retailer, every market, every day.
Six additional capabilities included in the platform.
See how pricing has moved across your retailers over any time period and identify who moved first.
Automatically build a like-for-like comparable basket, ranked by average price with index comparisons across retailers.
Map retailer ranges across price buckets and surface product gaps or opportunities for NPD and range extensions.
Overlay in-store and online pricing and promotions directly — compare both channels in the same report, for the first time.
Alerts the moment a price changes, a promotion starts, or shrinkflation is detected on any tracked SKU.
See the exact split of promotional mechanics across your category and compare promotional intensity year on year.
Carrefour moved first on a 3-for-€10 multibuy. E.Leclerc matched within 48 hours. Your base price is now 4% above the market low — consider a targeted price index adjustment before the JBP.
Insight Plus turns raw pricing and promotional data into plain-English narrative, so you don't have to interpret the chart yourself. We're building it now — be the first to get access.
Grocery, discounters, drug, convenience and pure-play, tracked with the same methodology, in local currency, refreshed daily.
Ready to see what Brand Nudge can do for your team?
A 30-minute walkthrough on your brands, your retailers, your market.
The fastest path from market change to commercial decision.
Shelf price, promotion and digital shelf signals collected across every tracked retailer — every day.
Multibuys, loyalty pricing and mechanics translated into clean, comparable insight. No manual wrangling.
Role-specific dashboards show the answer as soon as you log in. From question to insight in minutes, not days.
Commercial, Category, RGM and eCommerce act on the same live view — aligned, faster, with confidence.
Close the gaps that cost your team money.
Commercial, Category and RGM working from the same data, updated daily. No one team walking into an internal meeting with a different version of the market. One source of truth, across every function.
Loyalty-card prices, multibuys and bundle pricing decoded automatically into a clean price index. Not a raw price feed that breaks on a 3 for €10 bundle and leaves your team to figure out the rest.
Role-specific views that anyone across Commercial, Category and RGM can use from day one. Open it and the answer is already there. No data request, no waiting, no report that arrives three days later and covers last week.
Every retailer, every week — with minimal downtime after retailer site changes. No back-filled estimates, no missing weeks where you're flying blind.
Here's how we make your life easier
Most pricing data arrives 4–6 weeks late. By the time EPOS shows a competitor move, the window to respond has closed.
Standard tools record a shelf price. They miss the multibuy, bundle or loyalty mechanic that actually drives volume.
Channel averages hide what's happening. A market index tells you prices moved, but not which retailer is driving it.
Data locked in specialist tools doesn't change decisions. When it's too hard to use, it falls to the back of the queue.
Every retailer refreshed daily. See competitor shifts the same week, not the same quarter.
Every promotion decoded daily into its real mechanic. The full commercial picture, ready for the room.
Every retailer tracked individually. Know exactly which problem you're solving before the meeting.
Role-specific views anyone can use from day one. No data request, no waiting. Just open it and act.
Still have a question? Ask it on a 30-minute walkthrough.
A 30-minute walkthrough on your brands, your retailers, your market. Live walkthrough of the platform, no generic sales deck.
