Today
Pricing decisions made on data that's already out of date.
- EPOS lands 4 to 6 weeks after the promo has moved.
- Shelf price only, no multibuy, loyalty or bundle logic.
- Blended averages that hide what each retailer is actually doing.
See what every retailer is doing on price and promotions, right now.
Stop making pricing decisions based on lagged, incomplete or inaccurate data. Get one consistent view of pack, price and promotions across every retailer. Reliable and updated daily.
The shift
With Brand Nudge
One daily picture of price and promotions, every retailer, every market.
- Loyalty, multibuy and bundle mechanics decoded automatically.
- SKU-level comparison across your retailers and competitors.
- One source of truth for Commercial, RGM and Category.
“We stopped flying blind on promotions. Within one cycle we could see exactly where competitor spend was landing and reallocate our trade investment to the mechanics that actually moved volume.”
Commercial Director, Top-10 European FMCG
10%more value from the same trade spendRedirected budget from underperforming promotions into competitor-matched mechanics using daily Brand Nudge data.
- Daily
- Data refresh cadence
- 1,000+
- Retailers tracked worldwide
- 60+
- Markets, one methodology
- 600+
- Brands on the platform
Trusted by +500 global FMCG brands
The problem
The pricing data most teams work from was out of date the moment it arrived.
Data 4–6 weeks late
By the time EPOS lands, the promo mechanic has already moved.
Shelf price only
You see the number, not the multibuy, Bonus price or depth of cut behind it.
Blended channel averages
One number for grocery hides where Carrefour, Rewe and Albert Heijn are actually diverging.
One dataset, six vantage points
One dataset. Six teams standing around it.
Brand Nudge is the constant layer in the middle, refreshed daily. Category, RGM, Commercial, Insights, Sales and RGM Global each draw on the same picture of the market for a completely different job.
01
Category
Defends the shelf, not one price.
Range architecture, distribution, share of shelf and pack-price ladders, tracked continuously, not audited quarterly.
Range gapsShare of shelf
02
RGM
Holds the price architecture together.
Price index vs competitors, elasticity, and cross-retailer coherence, the same numbers finance will ask about next quarter.
Price indexElasticity
03
Commercial
Walks into every JBP with the same facts.
Promo depth, frequency and mechanic mix by retailer, evidence for the trading conversation, not opinion.
Promo depthMechanic mix
04
Insights
Owns one version of the market.
The dataset every other team quotes, clean, comparable, retailer-agnostic, refreshed daily.
Daily refreshCustom groups
05
Sales
Sees the account the way the buyer sees it.
What's on shelf, what's on promo, what changed this week at their retailer, before the Monday call.
Retailer viewWeekly changes
06
RGM Global
Sees the pattern across every market.
Spots whether a shift in one market is a signal worth building guardrails around everywhere else.
Cross-marketGuardrails
Brand Nudge data stream
One dataset. Refreshed every day. Every team, same picture of the market.
How it works
From live walkthrough to live insight
See the platform on your own data, define your scope, then go live in weeks — with specialists supporting you every day.
Step 01
01Live platform walkthrough
We show you the platform using live insight from your own category, retailers and competitors.
Your dataYour retailersInteractive demo
Book this walkthroughStep 02
02Select your scope
Choose the markets, retailers and competitor sets you want to track.
MarketsRetailersCompetitorsCustom groups
Step 03
03Onboard & see insight fast
Average onboarding is 2-3 weeks. From day one your dashboards are live, backed by FMCG specialists in your time zone who are always online for training or in-person sessions.
2-3 week onboardingDaily supportIn-person training
Optional add-ons
Layer on expertise when you need it
Not a separate step — these are package options you can add at any time, without bringing in another vendor.
Promotional effectivenessPrice elasticityCustom modelling
The platform
Six modules. One picture of the market.
Take the modules you need. They're built to work together, not to be bought together.
01Price trend & competitor tracking
Watch every retailer move price, the day it happens.
Daily price capture across every retailer in scope. Base, shelf and promo price separated so a competitor drop doesn't get lost inside a promotional dip.
02Price comparison & index
Know exactly where you stand.
Benchmark your brand's price position across retailers and competitive sets. Index against the lowest in-market price and see the exact size of every gap.
03Retailer basket analysis
See who's cheapest, where.
Ranked retailer baskets across the SKUs you and your buyers care about, with data your account team can bring into the room.
04Promotional calendar
Every mechanic decoded.
Multibuys, %-off, loyalty prices, price cuts and bundles captured as structured mechanics on a live and historical calendar.
05Custom dashboards & alerts
The view your team opens every morning.
Build role-specific dashboards from templates or from scratch. Automated alerts on the market moves that need a response.
06Cross-market view
One methodology across every market.
Compare SKU-level pricing across countries with automatic currency conversion and local taxation applied.
CUSTOM PRODUCT GROUPS
Product groups built around how you already work.
Specific SKUs, bundles, sub-brands, or reporting hierarchies. However you already work.
Group type
Your catalogue
SKU-1042
Original 330ml
SKU-1043
Original 500ml
SKU-1044
Original 4pk
SKU-1088
Zero 330ml
SKU-1089
Zero 500ml
SKU-1090
Zero 4pk
SKU-1120
Cherry 330ml
SKU-1121
Cherry 500ml
SKU-2201
Bundle: Mixed 12pk
SKU-2202
Bundle: Party 24pk
SKU-3310
NPD Peach 330ml
SKU-3311
NPD Peach 500ml
Feeds
Pricing view
Promo calendar
Share of shelf
Exec dashboard
Set it up once. Category, Commercial, and RGM all report from the same groups, no reconciling different numbers, no rebuilding it for every request.
SPEED TO INSIGHT
From daily signal to team action
The fastest path from market change to commercial decision.
1
Day 0
Data captured
Shelf price, promotion and digital shelf signals collected across every tracked retailer — every day.
2
Same day
Decoded automatically
Multibuys, loyalty pricing and mechanics translated into clean, comparable insight. No manual wrangling.
3
Within minutes
Surfaced in your view
Role-specific dashboards show the answer as soon as you log in. From question to insight in minutes, not days.
4
Action
Your team moves
Commercial, Category, RGM and eCommerce act on the same live view — aligned, faster, with confidence.
Global coverage
Every retailer that matters. In every market you sell.
Grocery, discounters, drug, convenience and pure-play, tracked with the same methodology, in local currency, refreshed daily.
100+ retailers tracked
60+ markets worldwide
Daily data refresh
Hover or tap a hub to see example retailers in that region.
Customer outcomes
Real moves, made by real teams, with the numbers to back them up.
Headline results, direct-from-the-team quotes and the scale behind the intelligence.
400bpsshare decline recovered
Spotted a competitor shift. Rebuilt the category response.
A competitor changed promotional mechanics mid-cycle. The team spotted it in Brand Nudge and moved into multibuys. A -6% share decline became -2%.
Strategic Revenue Manager, Nestlé Purina
10%more value from the same trade spend
The same budget. Spent where it actually works.
Daily visibility of competitor promotions at retailer level let the team redirect spend to what was generating returns. Ten percent more value from the same budget.
Commercial Director, Leading FMCG Brand
3 hrs/weekback from manual price tracking, per person
A team stopped doing the work the platform now does.
Manual tracking across spreadsheets and retail sites was replaced by one trusted source. Three hours a week back per person.
Senior Revenue Manager, Top-10 European FMCG
In their words
Brand Nudge is the first place we look on a Monday. If something moved in the category over the weekend, we already know before the meeting starts.
Category Insight Lead
Top-5 UK Grocery Supplier
We replaced three different tracking tools and a shared spreadsheet with one source. The commercial team finally trusts the numbers.
Head of Revenue Growth
Global FMCG
The custom product groups mean we can cut the data the way we actually report internally. No more re-mapping SKUs every quarter.
eCommerce Manager
European Household Brand
40+retailers tracked
12markets, and growing
1M+SKUs monitored daily
Dailyrefresh, every retailer
Frequently asked
The questions pricing teams ask us first.
Daily. Every retailer in scope is refreshed every day, with pricing and promotion mechanics decoded the same day they go live on the shelf. No 4–6 week lag, no monthly extract.
Want to ask yours? Book a 30-minute walkthrough.
Book a demo
See it for your category. Your retailers. Your competitors.
A 30-minute walkthrough on your brands, your retailers, your market. Live walkthrough of the platform, no generic sales deck.